NMIMS University unveils new brand identity

India Infoline News Service | Mumbai |

The University takes pride in being amongst the nation’s prime centers of educational excellence and research.

SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) University, India’s leading multi-disciplinary University, today unveiled its new logo and brand identity designed to further reinforce the institution’s growing reputation in leadership development.
 
dCell, the strategic design consultancy of Lowe Lintas India, in close consultation with NMIMS University has developed an innovative and cohesive brand identity that exemplifies knowledge and passion to excel.
 
The new brand identity is inspired by the largest land mammal - the Elephant; admired for its intelligence and memory, the Elephant has all the attributes of a perfect disciple. It symbolizes wisdom, knowledge, strength and loyalty. The black bands are a graphic representation of books, while the red quadrant denotes passion. The laurel wreath holding the graphics together symbolizes victory, achievement and stature.
 
“The new brand is designed to be a focal point to energize and focus the message and commitment of NMIMS University, our commitment to innovation and leadership in higher education. I would like to thank each and every one who has helped us develop our new brand identity, especially our students who inspire us each and every day. We are all proud of the outcome and look forward to seeing the NMIMS brand projected more clearly and forcefully than ever before,” said Dr. Rajan Saxena, Vice Chancellor, NMIMS University.
 
The University takes pride in being amongst the nation’s prime centers of educational excellence and research. It has come a long way from a few courses producing excellence to a full-fledged university with international linkages. The trust governing the institution is conscious of being taken at par with institutions of international repute and intends to be globally competitive. This new identity of NMIMS University blends modernity and heritage, beautifully encapsulating the values of wisdom, knowledge, passion and victory.
 
“The challenge we encountered was that we had to take an already established and respected university and give it a new face. The brand ethos could not have been compromised at any point and therefore, we focused on the most contemporary representation of the brand messages and the future.” said Arun Ahuja, Vice President, dCell. “We have tried to develop the brand identity of an institution that is at an inflection point and is poised to become a leader in its space. We look forward to seeing this succeed,” he added.
 

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