According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the online booking of railway tickets increased from 3.63 million in March 2013 to 14.02 million in March 2014 registering a y-o-y growth of 286%. While online booking of railway tickets grew phenomenally, the air tickets booked online in March 2014 were 1.31 million as compared to 1.40 million in corresponding month last year.

Source: IAMAI/ WAM Data March 2013-14

The monthly tracker also finds a y-o-y growth of 154% in online user visits to branded apparel category. While branded apparels witnessed 16.08 million online user visits in March 2014 as compared to 6.34 million user visits in March 2013, the footwear segment registered 15.51 million online user hits in March 2014 as compared to 6.30 million user hits in March 2013.

Source: IAMAI/ WAM Data March 2013-14

According to the data captured from major matrimonial sites in the monthly tracker, the number of profile uploads in March 2014 were 2.39 million as compared to 0.66 million in the corresponding month last year. The number of resume uploads increased to 2.84 million in March 2014 from 1.25 million in March 2013.

Source: IAMAI/ WAM Data March 2013-14

The monthly tracker further indicates 59.48 million people accessed various e-tailing sites. There were 2714.28 million page views in the category. The user reach for job and matrimonial websites is 31.18 million and 19.86 million respectively with 1209.48 million and 403.20 million respective page views. Online travel segment has reach with 32.13 million reach and 2198.801 million page views.

Source: IAMAI/ WAM Data March 2013-14

Sourced from all India active internet data, the monthly internet tracker is based on WAM data captured from various relevant sites, and encapsulates online usage for E-tailing, Online Travel and Vertical Classifieds.