Tata Motors launches Gold edition of its flagship SUV – The Safari

The Safari #Gold edition will be available in two carefully crafted, special colours – ways that accentuate the Safari’s stunning design even further.

Sep 17, 2021 03:09 IST India Infoline News Service

Tata Motors JRL
Tata Motors on Friday launched the exclusive edition of its flagship SUV – the Safari #Gold priced at Rs21.89 lakhs. Gearing up for the festive season and taking the prestige of the Safari a notch higher, this edition features an artful blend of class and hi-tech features.

The Safari #Gold edition will be available in two carefully crafted, special colours – ways that accentuate the Safari’s stunning design even further.

Vivek Srivatsa, Head – Marketing, Passenger and Electric Vehicles Business Unit, Tata Motors said, “In less than five months after its launch, our premium flagship SUV, the new Safari reached the milestone of its 10,000th rollout and today is among the highest selling SUVs in its segment. The Safari has received immense love from our customers and keeping in mind the response, we are delighted to announce the introduction of the prestigious Safari #Gold Edition from Tata Motors. Staying true to its DNA and in line with our New Forever philosophy, Safari #Gold is a vision of luxury and opulence."

Srivasta added, "With a rich mix of exquisite design elements added to the exteriors and interiors, this special version is equipped with top of the line features, heightening the sense of comfort and indulgence for an effortless driving experience. To debut this new offering what better platform than the IPL itself. The vehicle will be on display in stadiums across the second leg of the season. We are excited to showcase this product in Dubai and are confident that it will command a lot of buyers’ attention during this festive season.”

Here are the key highlights:

The White Gold, derived from the premium Frost White colour, offers a stunning contrast of black and white. The black roof adds a unique dual-tone appearance that commands attention at first glance. Adding to it, the glistening Mont Blanc Marble finish mid pad with subtle golden accents creates an endless environment of serenity and luxury.

The Black Gold avatar redefines luxury with its intense Coffee Bean inspired Black exteriors. Along with the radiant golden accents on the exteriors, the Black Gold promises to be bold and at the same time beautiful. The interiors of the Black Gold complement the exteriors with a stunning combination of Dark Marble finish mid pad and golden flourishes throughout the cabin.

The interiors have been further enhanced with premium features like Oyster White Diamond Quilted – genuine leather seats, offering ventilation on both the 1st & 2nd rows, wireless charger, air purifier, Android Auto & Apple Carplay over Wifi, making it the most impressive version of the Safari yet.

On Sensex, Tata Motors finished at Rs308 per piece down 1.2%. 

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