The Company has consciously embarked on a path of digital transformation of the forex business and creating a digital ecosystem for all its customer segments. In line with the Company’s focus to be Digital Forex Company, the company launched Smart Forex Portal and redesigned the website targeted at its key customer segment of Students, Leisure traveler, Corporate & Millennials.
"With this launch of Smart Forex Portal, WSFx has digital platforms for all its consumer segments which include Smart Corporate Platform for Corporate, Smart Agent Platform for Agent Partners and WSFx Smart Forex App for retail customers along with WSFx Smart Currency Card, a Co-Branded Forex & INR VISA Card in partnership with Yes Bank", company said.
The WSFx Smart Forex Portal provides specific workflows for students, leisure travellers, corporates for their Forex requirements. It has a complete digital process for customer on boarding through Video KYC and simplified process for transaction processing and execution with high visibility to the customer.
Once on boarded the customer can conduct his outward remittances under LRS, order forex card and currency in a seamless manner through the portal.
On Monday morning trade, Wall Street Finance was trading at Rs21.80 per share lower by 2.90% on Sensex.