Reliance Broadcast Network’s radio arm 92.7 BIG FM and Bharathi Cement Corporation Ltd., a leading manufacturer of cement, in association with Prajavani, leading kannada-language newspaper and Medimix, a leading ayurvedic/herbal soap brand present the ‘BIG KANNADA MUSIC AWARDS 2010’, an exclusive platform to recognize and celebrate outstanding talent in Kannada Music.
The property, conceptualized and marketed by BIG Live (the experential marketing arm of Reliance Broadcast Network Ltd), will see all its media verticals coming into play to ensure this music award permeates into consumers’ lives through multiple touch points across Karnataka. The star studded night of Aug 22, will be covered through a four hour telecast on Karnataka’s leading channel Suvarna TV.
Starting from 3rd August, BIG KANNADA MUSIC AWARDS 2010 will see a month-long extensive promotion through TV, Radio, Print, Outdoor, On-line, SMS, Microsite and Activations at Malls, RWA’s and other key touch points across Karnataka.
BIG KANNADA MUSIC AWARDS 2010 will have a transparent modus operandi, with a Jury encompassing stalwarts such as Hamsalekha, Vijay Prakash, and Raghavandra Rajkumar. The grand function on August 22nd, will witness a gala Awards Night graced by personalities from the Kannada music & entertainment industry.
Commenting on the association, M Ravinder Reddy, Director- Marketing, Bharathi Cement said, "We are glad to present the BIG Kannada Music Awards with BIG FM. Bharathi Cement has started its commercial production in the month of September, 2009 and since then we are associated with BIG 92.7 FM to promote our products in Andhra Pradesh, Karnataka & Tamilnadu. Since we stand for quality and BKMA being a novel concept to recognize the quality work in Kannada music, this concept is a perfect fit to our brand positioning.
Speaking on the occasion, Sunil Kumaran – Cluster Head, Karnataka & Kerala, 92.7 BIG FM said, “Karnataka has a rich music heritage, that deserves recognition at a much larger scale The BIG KANNADA MUSIC AWARDS is part of our endeavor to acknowledge the music contribution from some of the best talent in Karnataka. This is an excellent offering to be amplified through our radio station 92.7 BIG FM, is the first all-Kannada radio station. We are very happy to have Bharathi Cements, Medimix, Prajavani and Suvarna TV as our partners in our endeavor of recognizing and thanking our music stalwarts for their work.”