Playing to Wiin: Nintendo and the Video Game Industry’s Greatest Comeback

The story of how a once flailing Nintendo returned to the top of its game

March 10, 2014 11:27 IST | India Infoline News Service
Title: Playing to Wiin: Nintendo and the Video Game Industry’s Greatest Comeback
Author:  Daniel Sloan
Pages: 248, Hardback
Price: US$24.95 (This price is valid for India)
Published: December 1, 2010
Published by John Wiley & Sons (Asia) Pte. Ltd.

When Nintendo released the Wii home console in November 2006, it changed the face of global gaming forever. Sony and Microsoft, whom many expected to dominate the market, were caught unawares by the launch of Nintendo’s revolutionary product. But rarely has the story been told of this elusive, low-profile family company. How did this struggling company, faced with an existential crisis both in leadership and product in the last decade, manage such a dramatic comeback?

Daniel Sloan uncovers its tale in the newly published, “Playing to Wiin: Nintendo and the Video Game Industry’s Greatest Comeback”. In this book, he details the key succession issue for Nintendo, the development of the DS and Wii mega-hit consoles and the creation of remarkable new gaming software – all these factors combined to expand the gaming population and propel Nintendo to the industry’s peak.

The book focuses on the way unorthodox business decisions – by Hiroshi Yamauchi in choosing his successor, and by Satoru Iwata and others in charting 21st century direction – returned to Nintendo, at least for a time, the mantle of the world’s greatest video game company. Comments from key management and designers, as well as from analysts and historians who have followed Nintendo over the years, offer added insight to the strategic decisions that have let Nintendo remain a company of consequence.

“Playing to Wiin is the story of a company in an existential crisis that not only found its way but regained the mantle of industry leader,” said the author. “With new hit product and games, as well as a new definition and demographics for the entertainment field, the Kyoto giant reached heights and wealth that all three generations of its past leadership could only have dreamed of.”

For executives looking for an inspirational story about creative turnaround strategy, this is a book to be picked up.

About the Author:

Daniel Sloan was born in Richmond, Virginia, in 1963. He studied English literature at the University of Virginia and received a master’s degree from the Columbia Graduate School of Journalism in 1991. He has worked in financial journalism for Reuters for more than 15 years, and his text and video reports have appeared in numerous global publications as well as in programs from international broadcasters, including CNN, CNBC, BBC, and CCTV. He is a frequent commentator for a variety of domestic broadcasters, a university lecturer, and a former president of the Foreign Correspondents’ Club of Japan. He and his family live in Chiba Prefecture outside Tokyo.

About Wiley:

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace.

Our core businesses include scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada and Australia. The Company's website can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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