The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker

India Infoline News Service | Mumbai |

Written by Peter Drucker's former student, associate and personal friend, Robert W. Swaim, the book pulls excerpts from Drucker’s numerous works into one single source, summarizing his astute views on strategy and business growth.

Title: The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker
Author: Robert W. Swaim
Pages: 432; Paperback
Publication Date: September 24, 2009
Price: US$29.95 (This price is valid for India)
Published by John Wiley & Sons, Inc.

Known to the world as the “Father of Modern Management,” Peter Drucker (1909-2005) had authored 39 books and written thousands of scholarly articles in his lifetime, on management and society, calling our attention to such trends as declining birthrates and populations in developed countries and the shift from manual to knowledge work years before others discovered these changes taking place. Throughout his career he stressed the importance of marketing and innovation, management by objectives and personal responsibility, with his concepts applicable across businesses, governments and the nonprofit sectors of society. Four years on after his death in 2005, the world continues to revere the wisdom and profound insights he brought into the fields of business management and strategy.

The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker (ISBN: 978-0-470-82406-1; John Wiley & Sons (Asia) Pte Ltd) celebrates a century of the strategic Drucker.

Dr. Swaim also includes some exclusive views Drucker shared with him over their 30-year friendship on strategy and, in particular, on sales and marketing –views which have never been published. While Drucker was very good at describing what should be done, he often neglected how it should be done – this book therefore uniquely combines Drucker’s theories with practical application by taking his teachings beyond the concepts and providing some application tools and guidelines for ready implementation. The reader will also find that the author has integrated the work of other renowned contributors in the fields of strategy, marketing and innovation to reinforce and build on Drucker’s original work, making his prescribed tactics more relevant for managers and organizations in today’s dynamic environment.

Aimed at those who are familiar with Drucker’s work, as well as those who desire to learn more from one of the world’s top management gurus, The Strategic Drucker presents a unique and valuable review of Drucker’s contributions to strategic thinking and strategy.

About the Author:

Robert W. Swaim
, Ph.D., combines over 40 years of practical international business experience with a distinguished record of teaching and graduate level research in the field of management and executive development. He collaborated with Peter Drucker in developing Drucker’s over-65 years of contributions to management thinking into an EMBA and Executive Development Program for Chinese executives and managers in China.

Dr. Swaim is president of the Coto Group, Inc., a management consulting firm which provides corporate finance and other advisory services to both privately held and public companies on the domestic and international levels, particularly for those organizations interested in entering China. He has held executive positions with the Geneva Companies, a middle market merger and acquisition firm, Occidental Petroleum, where he was instrumental in the integration of the Cities Services Companies, the second largest acquisition in U.S. history at the time, and sales and marketing positions with Mobil Oil and Xerox.

Dr Swaim completed his doctoral work at Claremont Graduate University (Drucker Graduate School of Management) and also holds an MA in Management from Claremont; an MBA from Pepperdine University; and a BBA from the University of Pittsburgh. He has served as Associate Professor of Management and Organization Development for the University of San Francisco Graduate School.

Dr. Swaim is a Visiting Distinguished Professor of Management and has taught strategy, marketing and other EMBA courses for the University of International Business & Economics (Beijing), Beijing Institute of Technology, Renmin University (Beijing) and the Business School Netherlands DBA Program (Shanghai). He spent ten years in China and now divides his time between Beijing and Cape Canaveral, Florida.

About Wiley:

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace.

Our core businesses include scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade publishes books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada and Australia. The Company's website can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.


 

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