Prior to AdPushup, Ankit dropped out of college to lead the strategic development at Innobuzz, an EdTech startup he co-founded in 2007. Under his supervision, Innobuzz had grown from a two-room office to a multi-national information security brand.
In an interaction with Mamta Maity, indiainfoline.com, Ankit Oberoi, CEO & Cofounder, Adpushup said, “as a revenue optimization platform, AdPushup is positioned towards the supply-side, offering a unique solution for publishers that sits as an optimization layer between their website and the ad network/exchanges they work with.”
Brief us about the services offered by you
We help web publishers accelerate their revenue growth using the latest technology, premium demand partnerships, and ad operations expertise. We customize our solutions to the individual needs of our publishing partners, our full-stack revenue optimization platform includes automated A/B testing for ad layouts, hybrid header bidding (client-side and server-side), smart ad refresh, innovative ad formats, and AdBlock monetization.
Please brief us about the growth story of the company
AdPushup was founded in 2014 with a mission to help keep the world's information free and accessible, shortly after, we raised $632,000 in seed funding on the basis of our unique business model and early success. In 2016, we raised a series-A led by Japan-based ad tech company Geniee, Inc. Between 2016 and 2019, we recorded an approximately 2500% growth in revenue, establishing an annual revenue run rate at $10 million. We currently work with 300-plus publishers and optimize billions of ad impressions every month.
When was the company founded?
The company was founded in 2014 in Delhi.
How do you stand out from your competitors? What are your USPs?
AdPushup is a Google Certified Publishing Partner (GCPP), this highly exclusive program recognizes ad tech vendors that have a track record of delivering customer success, offering expert consultation and superior customer interaction, and promoting a healthy ad ecosystem. We are a technology-focussed product company, so we invest heavily in innovation and R&D, which is the key thing that distinguishes us from our competitors.
Could you explain us the industry scenario/landscape?
There are a lot of players in the ad tech industry. On the sell-side, you have publishers, ad networks, ad exchanges, supply-side platforms, and on the buy-side, there are demand-side platforms, brand safety vendors, and agencies. As a revenue optimization platform, AdPushup is positioned towards the supply-side, offering a unique solution for publishers that sits as an optimization layer between their website and the ad network/exchanges they work with.
What kind of challenges and the problems that your organization is addressing?
For medium-sized publishers, we have a fully-managed solution that is focussed on driving revenue growth while making sure that we free up their resources to focus on their core business. For enterprise publishers, our offerings help create incremental revenue channels that contribute meaningfully to their bottom line and extend the programmatic capabilities, reporting, and intelligence, without adding business overheads. And for e-commerce platforms, we offer revenue diversification via display advertising while keeping user experience and inventory cannibalization in check.
Please tell us something about your growth and expansion plans?
Since our publishing partners and prospects are distributed evenly across the globe, we currently have a physical presence in the US and India, where our regional teams oversee activity in key markets including Americas, Europe, and the Asia Pacific. We are currently hiring across all key functions including engineering, sales, marketing, ad operations, and customer support to support our growing business.
Can you briefly describe the impact of COVID 19 on your Industry?
COVID-19 has had a cascading effect on the ad tech industry. Due to reduced consumer activity, brands and agencies have reduced their ad spends in the short-term to preserve capital. This translates into reduced CPM (cost per mille) and revenue for publishers. There are also other factors such as brands blacklisting COVID-19 related keywords for brand safety reasons, leaving news publishers in a difficult spot. However, the fundamentals of programmatic advertising still remain strong, and being a multi-billion dollar industry, ad tech is resilient enough to ride this out. We expect a short and swift recovery, as soon as consumer activity returns to normal.