The BACARD Untameable Since 1862 campaign was launched in India on the 23rd of December through a one-of-a-kind launch event at Kingdom of Dreams Gurgaon, in which the familys story was told through a spectacular, immersive musical performance. This was followed the next day by an unprecedented digital roadblock across Indias top 10 Internet sites (drawing nearly 25 per cent of Indias internet traffic) and mobile TV networks. The campaign was spread across portals such as Times of India, Economic Times, ZigWheels, Gaana, IndiaTimes, Facebook, and YouTube among many others.
Over the years, Bacardi India has showcased marketing excellence across mediums through memorable and unforgettable properties such as BACARD Blast, BACARD NH7 Weekender, The Dewarists and ERISTOFF Invasion to name a few. Cutting-edge experiential and digital marketing have been a staple feature across these properties, and the brands efforts have received laurels and accolades across the industry.
From 2013 leading up to the present, the BACARD rum brand marketing team in India has received numerous accolades for its unique and innovative digital campaigns and spectacular on-ground activations. The brand has won awards at Goafest, the WOW Awards, IDMA, the Ambrosia Awards, and the Spiritz Awards. Some of the honours include:
- Bronze Abby for BACARD Buzzer at Goa Fest 2014
- Bronze Abby for BACARD Walk The Line at Goa Fest 2013
- Gold IDMA 2013 for BACARD Walk The Line
- Mention in afaqs! 50 Best Digital Case Studies 2013 - BACARD Walk The Line
- Silver WOW Awards 2014 - BACARD NH7 Weekender
- * Entertainment Event of the Year
- *Entertainment Property of the Year
- *Brand Association with a LIVE platform
- Silver for Best Advertising Campaign 2014 for BACARD Untameable Since 1862 launch from Spiritz
- Gold for Best Brand Promotion 2014 for BACARD Untameable Since 1862 launch from Ambrosia
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