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BIG CBS Networks and CBS Studios launch BIG CBS Prime channel

The channel will draw from CBS's vast program library, which contains over 70,000 hours of content, with shows including some of the latest US sensations such as “The Defenders” and “Blue Bloods”, and fresh seasons of “NCIS”, “Survivor”, “CSI: Crime Scene Investigation”.

October 27, 2010 6:39 IST | India Infoline News Service

BIG CBS Networks Ltd, the joint venture between India’s multi-media conglomerate Reliance Broadcast Network Ltd and  the leading supplier of US programming to the international marketplace, CBS Studios International, announces the launch of BIG CBS Prime, the first channel from its recently announced three channel bouquet.


The much awaited premium English General Entertainment Channel will hit television screens across India this November. Along with its launch announcement, BIG CBS Prime unveiled nine of the mega blockbuster shows that India can look forward to on the Channel and the FPC (Fixed Programming Chart) for launch.


The channel will draw from CBS's vast program library, which contains over 70,000 hours of content, with shows including some of the latest US sensations such as “The Defenders” and “Blue Bloods”, and fresh seasons of “NCIS”, “Survivor”, “CSI: Crime Scene Investigation”, “Rachael Ray”, “Judge Judy”, “Frasier”, “The Insider” and “Entertainment Tonight”. The first glimpse of the shows were presented by the channel’s management, . Tarun Katial, CEO, Reliance Broadcast Network Ltd., and . Aparnaa Pande, Business Head, BIG CBS Networks Ltd.


The launch of BIG CBS Prime marks a revolution in English television entertainment in India, with top international shows being telecast almost concurrent to the US broadcast. BIG CBS Prime’s carefully crafted fixed point chart, for the 18-34 year old English entertainment seeking audiences, promises to work excellently for India. BIG CBS will open with some of the hottest new chart toppers from US. Blue Bloods, for instance, a drama about a multi-generational family of cops dedicated to New York City law enforcement, starring Tom Selleck, has recently topped the US charts in its first two weeks of the broadcast season and will feature on BIG CBS Prime. Similarly, other new top shows such as Rachael Ray, Judge Judy, CSI: Miami, among others will feature on the channel.


Speaking on the launch Aparnaa Pande, Business Head, BIG CBS Networks Pvt. Ltd. said, “We are very proud to be changing the way English entertainment is consumed in India, with the launch of BIG CBS Prime.


With a fabulous line up of the best shows from the US, and our promise of delivering the freshest, hottest and latest programming, exclusively on the Channel, we are confident of attracting the right mix of eyeballs.


"The programming will offer unmatched and unparalleled entertainment to audiences in India, as we grow the English television entertainment space.”


The Rs 265.5 bn burgeoning Indian television market is estimated to have 134 million homes with televisions, of which 103 mn have access to cable or satellite television, including DTH.  India is poised to become the world's largest direct-to-home satellite pay TV market by 2012, overtaking the U.S. with a projected 35 mn subscribers.


BIG CBS PRIME will be a paid channel distributed on a network of digital and analog platfor. 




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