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Google Search Trends springs an interesting surprise on eve of Eid

Google Search trends reveal that old world delicacies such as the ubiquitous Biryani and Kebabs are being searched from international destinations

July 30, 2014 10:55 IST | India Infoline News Service
Fast food consumption among Indians has evolved with the changing lifestyles of the young Indian population. With Eid Celebrations round the corner, an analysis of food related searches on Google throws up interesting insights. Google Search trends reveal that old world delicacies such as the ubiquitous Biryani and Kebabs are being searched from international destinations. However at the same time they seem to be losing out on popularity in India’s contemporary food options from the west is seeing more preference by Indian foodies.
 
What Indians eat varies from region to religion. India, Asia's second-largest country after China, occupies the largest part of the south Asian subcontinent, which it shares with Pakistan, Nepal, Bhutan, and Bangladesh. With changing times and entry of major food chains developing interests for contemporary food options from the west, Indian liking for Pizza, Pasta, Hamburger and other related food options have been on the rise. Biryani is the only local food (Indo-Mughal) option from Indian cuisine that still holds its turf against the western offerings, although it’s a distant second to the Pizza.
 
In 2014, web searches for Pizza outstripped those for Biryani and Kebabs – testimony to an increased focus on convenient takeaways. Interestingly though, while the Pizza is numero-uno, Pastas and Hamburgers face a struggle and emerge as a distant fourth and fifth.
 
It’s not just India, the Pizza revolution is seen across the south Asian neighbourhood; Pizza emerges as the most preferred option even in Afghanistan, Bhutan, Sri Lanka and Pakistan and Bangladesh with the Biryani eating humble pie.
 
Interestingly Biryani takes the lead when cooking at home. The preference for Biryani as the preferred recipe for home and get together has been driving major searches on Google. 

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