Survey for Indian homemaker

Survey shows Indian homemakers are becoming health conscious but still cant keep their hands off unhealthy snacks.

July 02, 2014 9:03 IST | India Infoline News Service
A total of 3012 homemakers were interviewed by Ipsos across 6 cities Namkeens, chips, biscuits and cookies These sumptuous snacks are a gastronomical delight for many but ever wondered, are we making an astute choice?A survey conducted by Ipsos in 6 metros found that Hyderabad and Delhi have the best snacking nutrient profile in the country.
The Ipsos study covered metros like Delhi, Mumbai, Lucknow, Ahmedabad, Bangalore and Hyderabad on a sample size of 3012 people, split across 20 to 55 years age group, all women, and described 'alarming' figures of nutritional inadequacy in our country.

While 96% of those surveyed said they are aware of all the nutrients which are imperative for a healthy life, only 1/5th a nutritionist based out of Delhi says that, This figure suggests a tectonic shift in the mindset of Indian women, who are now at least aware of the requirements of their and their familys health, fitness and overall wellbeing. But, clearly, there are loopholes in implementation and most of them end up giving in to their cravings.

63% of the respondents said that they plan the meal for their families a night prior which also is indicative of the thought process homemakers put in to holistically cover the health needs of their families.

Interestingly, mothers in Hyderabad and Delhi are doing their bit by including healthy nuts like almonds and fruits in their and their familys diet. Mumbai also does not lag far behind. a Mumbai based nutritionist says, Nuts, such as almonds, provide a powerful nutrient package including plant protein, hunger-fighting fiber, healthy monounsaturated fats, and important and minerals. All of these may have cardio protective, anti-carcinogenic, anti-inflammatory and antioxidant properties. In fact, ounce for ounce, almonds are higher in protein, fiber, calcium, vitamin E, riboflavin and niacin than any other tree nut. No way should one miss including this nut in their diet.

Almonds were also rated best on health benefits amongst other nuts and dry fruits such as dates, cashews, walnuts, pistachios and raisins with 75% respondents vouching for it. The survey also had three in four respondents who relish tea/coffee with cookie as their morning snack. According to Samaddar, Tea, coffee and cookies may be synonymous with morning snack time but they also are very high on the calorie count when compared to other snacking items like nuts and fruits. The study found that 63% of those surveyed munch on something whenever they are hungry and especially while watching television. What they prefer to munch on usually constitutes of cookies and namkeen and sometimes nuts.

Bangaloreans, however, elude this trend.Summer refresher Almonds with yogurt and honey Sheela Krishnaswamy, Diet and Nutrition Consultant based in Bangalore says, To curb hunger pangs during snack time, it is always better to munch on nuts or have fruits because they are an instant source of energy. Nuts like almonds satisfy the urge to eat something and at the same time keep a check on the excess calorie intake as well as cholesterol level. These are important parameters especially for people who have diabetes or heart disease running in their family.

According to Ruia, The Ipsos survey shows that out of the 43% respondents who snack on almonds, 94% feel more energetic throughout the day. Recent studies also suggest two very important health gains that nuts like almonds have to offer. Number one, consuming tree nuts as a part of a healthy diet and lifestyle associated with lower prevalence of Metabolic Syndrome and obesity which is prevalent in our country. Now thats a great deal considering the delicious taste and crunch that tree nuts like almonds have on offer. Number two, almonds are rich in nutrients and a handful of them can treat your body to the vital nutrients it needs.

She adds, One serving of almonds has 9 grams of good mono unsaturated fats. There is a large and growing body of research which corroborates the umpteen health benefits that these nuts provide and in todays stressful and fast paced lives nuts like almonds can be part of a total almonds especially are the healthiest of the lot. They give us energy, vitamins, proteins and nutrients in every form. They can be eaten in any manner - raw, soaked overnight or ground and mixed with milk.

Overall 31% of homemakers polled think that almonds are consumed only during winters. However according to Ipsos study, 66% people feel they can be consumed anytime of the year. When asked about the underlying fact, Samaddar clarified that, A lot of our clients also express concern about consuming nuts in summers. However, there are no studies that indicate any heat generating effect of almonds and hence are beneficial to be consumed throughout the year.

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