Swipe forays in South India, partners with UniverCell

Swipe unveiled a range of innovative Tablet PCs which will be available at all UniverCell stores

July 05, 2014 10:17 IST | India Infoline News Service
Mobile technology company Swipe, announces its foray into the Southern market with innovative Tablet PC range at a press conference in Chennai. D. Sathish Babu, Founder, UniverCell Telecommunications launched Swipe 3D Life Plus and Swipe MTV Series comprising of MTV Slash 2, MTV Slash 3G and MTV Slash 4X, which will be exclusively available at UniverCell stores across South India.

Swipe is an innovation centric mobility company with a vision to empower India to be one of the top nations in the world in terms of availability of new Tablets, Fablets and Mobile phone technologies. Swipe has received Rs. 30 crore in Private Equity funding recently from Kalari Capital and since then Swipe has been aggressively expanding its product portfolio as well as geographic presence. This esteemed retail partnership with UniverCell is yet another step in that direction.

Launching the Swipe tablet range, Sathish Babu, Founder, UniverCell Telecommunication said, It is the right move by Swipeand the right time to enter South Indian Market. In order to boost the growth of Tablets, manufacturers are focusing on offering technologically advanced products at affordable prices and retailers are coming up with innovative marketing campaigns. The emergence of cost efficient tablets over the recent years has contributed tremendously to the overall growth of the industry. There is a huge potential in Tier 2 and Tier 3 cities that are yet to be tapped. The timely entry of Swipe into the Southern Market will be a win-win situation and I foresee a positive shift in the purchase trends of customers.

Shripal Gandhi, Founder & CEO, Swipe, said: Swipe is the number one Tablet PC brand in many North Indian states and our endeavour is to replicate that success in the South as well. It is this philosophy, which took us almost a year to finalize the perfect partner that has the same values for innovation-led growth. In UniverCell we have found the same zest for product innovation, unprecedented penchant for customer-delight and acceptance for modern retailing concepts. Besides, UniverCell has a mammoth 452-store retail juggernaut that can become a game changer for any brand.

Soumya Menon, Vice President Marketing, UniverCell Telecommunications, said As the market leader in mobile retail segment, UniverCell has constantly strived to bring about innovative tablet centric initiatives. With Tablets becoming an inevitable part of peoples lives, UniverCell has organized several educative and innovative activities in order to expose people, especially children and youth to the various facets of Tablets. In this regard, we are happy to join hands with Swipe in introducing cost efficient tablets, which will cater to people from across section.

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