TastyKhana.in expands its footprints to 10 more cities in India

The new cities include Indore, Vadodara, Ahmedabad, Ludhiana, Jaipur, Lucknow, Hyderabad, Chennai, Chandigarh, and Kolkata.

July 10, 2014 10:23 IST | India Infoline News Service
TastyKhana.in, the leading online food portal in India, today announced its expansion in ten new cities to beef up its presence in the country and take online food ordering to a larger audience. Currently, TastyKhana.in is operating in eight Tier I/Metro cities including Pune, Mumbai, Bangalore, Gurgaon, Delhi, Noida, Faridabad and Ghaziabad. The new cities include Indore, Vadodara, Ahmedabad, Ludhiana, Jaipur, Lucknow, Hyderabad, Chennai, Chandigarh, and Kolkata. With this move, Tastykhana.in reiterates the company’s relentless efforts in meeting the evolving needs of the foodies and tapping the ever increasing internet users in the country.
Today, the online retailers have been witnessing a spurt in demand from non-metro cities and smaller towns as the internet usage has increased and appetite for online shopping upsurged among non- urban consumers. Moreover, it has been observed that the aspirations of consumers in Tier II & III cities are gradually converging with that of consumers in metro cities. For examples cities like Jaipur, Hyderabad, Chennai, Kolkata, Chandigarh & Ludhiana etc are places where high end cuisines and willingness of people to try different kind of food is picking up with each day. According to a recent study released in May 2014, the annual spending of each middle class household in India’s tier-II & III cities has increased by Rs. 2,500 to Rs. 5,200, which clearly hints at a growth of 108 per cent of fast food restaurants in the last two years.

Shachin Bhardwaj, CEO & Founder said, “We are extremely excited to announce the expansion of our services in ten more cities now. Since India is a nation of varied cultures and traditions, a clear understanding of food preferences of each state is a must. Owing to the expansion of our services, there has been an immense variety of cuisines and restaurants that have now been added to our website for patrons to choose from. Moreover with Google map feature in the website, the process of understanding the location has been further more filtered for our customers. With aspirational levels high for Indians today, we saw this as an opportunity to accelerate our growth. We are fanatic about customer service and are sure that people would have a delightful experience ordering from Tastykhana.in.”

He further added “By entering into untapped markets of Tier II & III cities, we are very optimistic about our company’s growth. Since these markets lacked presence of online food delivery services, making our way to these cities and giving the ease and convenience of ordering food by the click of a mouse to our customers was our goal. With this strategic expansion we aim to fill this gap and cater to the fast growing food needs of the customers.”

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