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Nippon Life, Reliance Life to introduce post-sales service in India

Post-sales service is a widespread practice followed by many companies to retain their customers

July 30, 2012 5:21 IST | India Infoline News Service
Japan’s Nippon Life along with its partner Reliance Life is planning to introduce the concept of post-sales services to the Indian insurance industry.

As a strategic partner, Nippon Life holds 26% stake in Reliance Life. Post-sales service is a widespread practice followed by many companies to retain their customers. Post-sales service involves a continued relationship between the company and its customers through maintenance and advice-like offerings for years after the actual sale of the product. However, post-sales services are not available in the Indian insurance industry.

In the insurance sector, financial advice is an essential part at the time of signing up the customers, but it is up to the customers to seek any further service from the insurers after they have bought their policies.

According to Nippon Life, the company’s sales agents visit customers at least once a year in Japan. Such visits also help in selling new products to the existing customers and in acquiring new clients.

Nippon Life wants to introduce post-sales services in India so that the customers can review their current insurance policies. Therefore, it is essential that sales agents regularly visit customers to find out their current needs. It also helps to provide better customer service.

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