In its latest TVC Campaign ‘Insurance Se badhkar Hai Aapki Zindagi’ Edelweiss Tokio Life Insurance had said that the company prioritizes the actual need of its customers before offering any insurance solution. To reinforce the same message, Edelweiss Tokio Life Insurance has applied this principle of need based approach towards a cause as small as preventing people from getting drenched in heavy rain.
Mumbai monsoons are highly unpredictable and no person would like to go to office all drenched. Realizing this primary need of the common man, Edelweiss Tokio Life Insurance has engaged few people who will be stationed outside six most crowded railway stations of Mumbai like Ghatkopar, Kurla, Thane, Vashi, Borivali and Santacruz who would hold a huge umbrella to shelter the commuters from getting drenched in this uncertain rains. This help will the commuters to get to the nearest bus stop, taxi stand and auto rickshaw stand.
This initiative will be carried out throughout the monsoon season, whenever there will be heavy rains.
As the latest entrant in the life insurance category, Edelweiss Tokio Life Insurance have positioned themselves strongly on understanding the customers’ needs first before offering any insurance solutions. The company is focused on understanding the true zaroorat of the customer and then offering the best suited insurance solution. Based on their constant interactions with customers to understand his needs, they realised that the basic Zaroorat of a human being is protection from the daily vagaries of life. Mumbai rains being one of them. It fitted with their brand proposition of “understanding zaroorat” as well as the category benefit of providing “protection”. So, here they are at these busy railway stations connecting people to their workplaces and helping them reach undrenched. Edelweiss Tokio Life mean it when they say “Insurance se badhkar hai aapki zaroorat”.
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