OTHER GROUP COMPANIES
market

97% CEOs see innovation as top biz priority: PwC survey

The research also shows that there has been a shift in how CEOs view their role in driving innovation.

July 03, 2013 10:09 IST | India Infoline News Service
A PricewaterhouseCoopers Pulse Survey of 246 CEOs in North and South America, Europe, Asia Pacific, and the West Asia reveals that 97% CEOs see innovation as a top priority for their business.

Chief executives around the world are ramping up their efforts to innovate and find new ways to do business, in a move to stimulate growth in a challenging global business environment.

A PwC Pulse Survey of 246 CEOs in North and South America, Europe, Asia Pacific, and the Middle East reveals that 97% of CEOs see innovation as a top priority for their business. The Pulse Survey was conducted as a follow-up to the recent PwC CEO Survey of 1,330 CEOs around the globe which showed innovation to be a major and lingering CEO concern.

The research also shows that there has been a shift in how CEOs view their role in driving innovation. Today’s CEOs recognise that they need to be directly involved in driving innovation within their business, with 37% reporting their role as ‘leader’ in this area, and 34% as ‘visionary’. This contrasts sharply with the situation three years ago when a similar survey showed only 12% of CEOs were leading the charge on the innovation strategy.

OPEN A DEMAT ACCOUNT & Get
FREE Benefits Worth 5,000

FEATURED ARTICLE

BLOGS

Open Demat Account

  • 0

    Per Order for ETF & Mutual Funds Brokerage

  • 20

    Per Order for Delivery, Intraday, F&O, Currency & Commodity