It has portfolio of brands including (a) ‘W’, a premium fusion wear brand, (b) Aurelia, a contemporary ethnic wear brand and (c) Wishful, a premium occasion wear brand. As of March 31, 2018, its store count stood at 465 exclusive brand outlets (EBO), 1,469 large format store outlets (LFS) and 1,522 multi-brand outlets (MBO), located in 31 states and union territories in India.
Key Points related to company
Portfolio of established brands: It has a strong track record of developing home-grown brands and leveraging its deep understanding of Indian women’s fashion needs.
Capital efficient and scalable business model: The company has entered into leases or franchise agreements for its EBOs, which require lower upfront capital expenditure compared to acquisition of real estate properties for setting up outlets.
Significant portion of revenues from brand ‘W’: The brand ‘W’ contributed 57.65%, 61.06% and 65.58% to the company’s revenues during FY18, FY17 and FY16 respectively. Too much dependence on brand ‘W’ poses risk for the company.
No in-house manufacturing, dependent on job workers: The company does not have any manufacturing facilities. It engages job workers for manufacturing all its products. Hence, consistency in quality is always a challenge for the company.