Palred Technologies arm pTron launches 'Made in India Smart Essentials Collection' tech accessories for youth

The brand is now a one-stop-shop for mobile accessories that are trendy, aesthetic, quality rich, and most importantly, indigenous.

Apr 15, 2021 01:04 IST India Infoline News Service

Palred Technologies subsidiary pTron, the rapidly growing digital lifestyle and audio accessories Indian brand, has announced the launch of its Made in India Smart Essentials Collection, a variety of trendy, practical, stylish, and essential tech accessories for the modern-day occupied youth.

Keen to expand the operations in India, pTron pulled off a feat like no other player in the audio segment, launching the country’s very first Made in India TWS (True Wireless Stereo) Earbuds, pTron Bassbuds Plus.

The brand is now a one-stop-shop for mobile accessories that are trendy, aesthetic, quality rich, and most importantly, indigenous.

A feather in its cap, pTron has now launched a full-fledged collection of tech accessories manufactured on the home ground. The Smart Essentials Collection consists of minimalistic yet elegant tech accessories including high-fidelity TWS earbuds, a power-packed Power bank, a modish super-fast charger, and a smart charging cable.

Bassbuds Plus is a premium TWS offering with excellent sound output and several smart features including a digital battery display and voice assistance, all at a startling price of INR 899. The TWS product also boasts a generous playtime of 12 hours, Bluetooth 5.0 connectivity, Single key controls, Insta pairing, IPX4 rating for water & sweat resistance among other notable features.

Commenting at the unveiling event of pTron’s Smart Essentials Collection, Ameen Khwaja, Founder & CEO, pTron, said, “Being a part of the Atmanirbhar Bharat initiative and generating employment in India is an important milestone for us at pTron. At the very core, the brand symbolizes innovation. We want to foster innovation on the home ground and prove to the Indian and global customer that technology does not have to laser beam out your wallet.

We have witnessed fantastic reception and feedback on our TWS product – Bassbuds Plus, which is India’s first home-manufactured TWS product clocking sales of over 50,000 units in this short period since its launch. We aim to enter new markets in the accessories segment through this Made in India product range”.

Next in the collection is the Dynamo series of Powerbank - Dynamo Pro & Dynamo Lite. Dynamo is an affordable and handy piece of powerbank designed to power-up the everyday life of new-age youth juggling between various day to day gadgets. With 18W High speed charging Dynamo Pro offers 10000mAh of power with PD output allowing you to charge two devices simultaneously.

The lighter version Dynamo Lite, offers 10W High Speed charging. Both the devices are BIS certified and provide multiple protection against Overcharge, Over-Discharge, Over Current, Over Voltage, Short Circuit & Reverse Connection. Both Dynamo Pro & Dynamo Lite is available on Amazon India at a special launch price of INR 599 & INR 549 respectively.

The new charging solution range comprises of Solero Type C Fast charging cable & Volta Plus Smart charger. Designed for Indian wall sockets, these BIS certified devices is the most ideal for travel and work environments.

pTron has sold over 7 million products and had been widely noted for delivering such high quality products at the most affordable prices. This initiative will go a long way in adding value to the domestic economy.

Palred Technologies was trading at Rs106.90 per piece down by Rs5.6 or 4.98% on Sensex, at around 1:17 PM.

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