Tata AIA Life launches ‘Revive’

Tata AIA Life Insurance has launched ‘Revive’, a special drive to reinstate lapsed insurance policies

February 12, 2014 3:35 IST | India Infoline News Service
In line with its operating principle of making Protection easily available to the customers, Tata AIA Life Insurance Company Limited (Tata AIA Life) has launched ‘Revive’, a special drive to reinstate lapsed insurance policies. Under this initiative, the customers whose policies have lapsed between January 2012 to December 2013 (Premium due dates between 1st April 2012 to 31st December 2013), shall not be charged any interest to revive their policies and also would not require to submit any health declaration certificate for the reinstatement.
Commenting on the Revive Campaign, S. Mahesh, Senior Vice President  & Head – Operations, Systems and Facilities, Tata AIA Life said, “The initiative is a part of our ongoing endeavor to make insurance cover easily available to our customers. Our records show that some customers miss paying their renewal premium after buying the policy. Therefore, they not only let go of the value of the benefit of this effective financial instrument but also their life insurance protection cover. Our ‘Revive’ campaign provides an opportunity to our customers to  renew their life insurance policy with the additional benefit of 100% interest and health certificate waiver during this period.”
Tata AIA Life has been taking several initiatives to ensure that the customers are able to pay the premium regularly, thereby, ensuring their Protection cover is continued. The Company organises monthly Customer Service Camps at its branches  for the customers to address their queries, get upto date information of their policies and also to learn about new products, solutions and services. In order to bring this customer centricity to the heart of everything it does, the Company has started a new team called ‘Office Of the Customer’ (OOC). The OOC team closely works with the key members of the distribution force to bring customer connect to life by deepening and retaining relationships with the customers.

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