is creating a niche space in on-demand native advertising

India Infoline News Service | Mumbai | December 15, 2015 16:18 IST

News Newspaper Text, a global on-demand native advertising marketplace, started its operations earlier this year in March. In the last six months, the company has grown from serving fewer than 10 to over 100 premium publishers and from less than 90 million to over 1 billion impressions per month globally. Some of the publishers are Times Internet Limited, Web 18, American Media, MSN, India Today Group, AOL and Yahoo amongst many others. aims at transforming the native advertising industry globally by adding value to the publishers’ business model by way of delivering an easy implement and multifaceted native platform that not only adds additional revenue stream but is beneficial in many other ways. With years of experience in the industry, the founders have analysed and understood the issues faced by publishers on a micro and macro level and have come up with enhanced product offerings to solve them. maintains its standards and exclusivity by working with rich content and premium publishers from the industry with a programmatic business model which is scalable, thereby establishing a mutually beneficial value chain for everyone. also aims at providing the Publisher with world class tools like the one recently launched called “Alchemy” – a powerful console for publishers that is very flexible, detailed and also provides them the ease of managing and analysing their earnings and inventory. Publishers can get the information of their payment history, accounting ledger, finalised monthly revenue and generate customized reports in a graphical format with the help of this console. It is in its initial stage and has two more phases of upgrades coming soon with enhanced features like Ad blocking and more in depth analytical data management.
Mr. Karan Gupta, Chief Executive Officer and Co-Founder said, “We aim at working with advertisers, partners and publishers and building a niche but premium platform. Since our inception, we have associated with a lot of big names in the industry and the list is only growing. We have some interesting launches planned for the coming year and we are really excited to see how things will shape up. Alchemy is just the first step. We intend to go beyond what we envisioned for the native marketplace. Our mission is to completely transform the way ad experiences are delivered right now.”
Mr. Shiven Khanna, National Head – Sales, The India Today Group shares his experience on working with, “It has been a great journey so far working with Native is an emerging market and they are committed to provide the best services and technology. The business model is transparent and beneficial for publishers.”