Everything Goes! Communications brings Diwali electrika to Growel's 101 Mall

The shopper with the highest points will win gold worth Rs. 1 lakh at the end of the event apart from a white goods package.

Oct 24, 2011 11:10 IST India Infoline News Service

Award winning agency Everything Goes! Communications brings high energy on ground excitement -- the Diwali Electrika -- to Mumbai’s Growel’s 101 Mall in Kandivali. Starting from 14th till 30th October, celebrate Diwali in a European style. To enhance the shopping experience, a special Shopping Card has been introduced. Shoppers can accumulate points each time they make a purchase and win assured prizes. The shopper with the highest points will win gold worth Rs. 1 lakh at the end of the event apart from a white goods package. The entertainment quotient too is being well looked after with performances by international artists.

“We decided to give a European treat to the customers this Diwali at Growel’s 101 Mall. The idea is to electrify the festive ambience of Diwali with the opulence of Europe, which is why the name ‘Diwali Electrika’. It will be a fun-filled atmosphere for the next 15 days during the festival. Artists dressed as famous European characters as well as international dancers will entertain the audience. And along with this, to celebrate the festival of Diwali which is synonymous with shopping, we have incentivised shopping with the special Shopping Card.

This is one of the first times that the celebration of a traditional festival like Diwali has been given a European twist. It is very important that we bring something unique to the mall celebrations each time to create memorable experiences for the shoppers”, said  Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications. 

Santosh Pandey, Vice President Growel’s 101 Mall said, “Growel’s 101 Mall is committed to serve its customers by bringing them new experiences with each of the activations we do. Our creative and activation agency Everything Goes! Communications shares our vision and have consistently helped us bring our thoughts to reality and create grand events. 

This Diwali we have introduced a Shopping Card because we want our shoppers to find purpose and be suitably gratified. The more they shop with us, the more points they accumulate and the bigger their win will be. On the entertainment front, we are giving a European tadka to this Indian festival. With interesting activities, performances, interactive games and prizes to be won we aim to offer something to every member of the family.”

Diwali Electrika offers exciting activities to look forward to like performances by European dancers, an introduction to various characters from European folklore and history – like Alexander, a European Princess, Greek God Poseidon a medieval wizard and many more.  The ‘Spin-O-Win’ game designed like a roulette has been specially created for Diwali Electrika. All shoppers will be given a Diwali Shopping Card using which shoppers can collect points that can be redeemed against gifts including a Dream Home Package and gold coins.




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