zee akaash news pvt ltd Management discussions


ZEE AKAASH NEWS PRIVATE LIMITED ANNUAL REPORT 2006-2007 MANAGEMENT DISCUSSION AND ANALYSIS Business Overview: Zee Akaash News Pvt. Ltd. is a joint venture company between Zee News Ltd. and Sky B (Bangla) Pvt. Ltd. Your Company operates 24 Ghanta, a 24 x 7 Bangla News & Current Affairs TV channel. The year 2006-07 was its first year of operation during which it has made impressive viewership gains in the face of stiff competition. This has been achieved by strong and relevent content, slick packaging and leveraging stateof- art technology. Your Company has established a strong network of news bureaus and correspondents using advanced fastest modes of connectivity for quicker delivery of news content. Mobile OB vans and other latest technologies have been deployed to enhance news gathering capabilities. Your Company has added advantage of being able to access Zee Networks deep understanding of all aspects of the news broadcasting business. Since inception 24 Ghanta has established itself as a chennel focused on providing intelligent and well rounded content to Bengali news viewers. The beginning has been encouraging and your directors feel confident that your company shall continue to surge ahead in ratings, revenues and reputation in times to come.